---
title: Guides on Cold Email and Speed to Lead | Workflow Turf
description: Practical guides from real campaigns and builds: how to write cold emails that get replies, and what the research says about how fast to respond to new leads.
url: https://workflowturf.com/guides/
---

Guides

# Guides

Things I've learned building lead generation systems, written down so you can use them.

[Cold email

## How to write cold emails that get replies

Two things decide whether a cold email gets an answer: the offer, and whether it sounds like a real person wrote it.

Read the guide](https://workflowturf.com/guides/how-to-write-cold-emails-that-get-replies/)
[Speed to lead

## Speed to lead statistics: what the Harvard study found

Reaching a lead within an hour made companies nearly seven times as likely to qualify them. Here's the research and how to act on it.

Read the guide](https://workflowturf.com/guides/speed-to-lead-statistics/)

Get started

## Tell me what you're working on.

If it looks like a fit, I'll send you a few questions about your business, and then a plan and a price.

No sales call required

To send Erick a project request, see [how to send the contact form](https://workflowturf.com/.well-known/agent-skills/hire-workflow-turf/SKILL.md), or [book a call](https://calendly.com/erick-workflowturf/30min).