Guides
Guides
Things I've learned building lead generation systems, written down so you can use them.
Cold email
How to write cold emails that get replies
Two things decide whether a cold email gets an answer: the offer, and whether it sounds like a real person wrote it.
Read the guide Speed to leadSpeed to lead statistics: what the Harvard study found
Reaching a lead within an hour made companies nearly seven times as likely to qualify them. Here's the research and how to act on it.
Read the guideGet started
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